Rational disaster relief—addressing the urgent needs of disaster-stricken areas.

　　— The significance of Qizheng Tibetan Medicine’s six additional emergency donations totaling 7.21 million yuan to the disaster-stricken areas

　　On the 13th day after the Wenchuan earthquake, the disaster still lingered, and the issue of post-disaster reconstruction had become urgent. The construction of schools and hospitals emerged as one of the key priorities in the rebuilding effort. This unprecedented relief campaign not only highlighted the great compassion of humanity but also underscored the value of corporate social responsibility. Compared to the ever-rising amounts of donations, private enterprises that have established mature mechanisms for assuming social responsibility through long-term, sustainable engagement in public welfare are particularly exemplary—especially when it comes to promptly mobilizing their strengths and practicing “rational disaster relief” during sudden crises. In this heartwarming relay of private enterprises vying to fulfill their social responsibilities, the “fast, sustained, and targeted” relief efforts undertaken by Qizheng Tibetan Medicine, guided by its core values of “doing good and benefiting others, pursuing righteousness and integrity,” are truly worth learning from.

　　I. The disaster struck unexpectedly, and 1.54 million units of trauma pain relief medication were urgently dispatched.

　　On May 13, the second day after the disaster struck and before rescue channels had been fully opened, Qizheng Tibetan Medicine, deeply concerned about the severity of the injuries, immediately contacted the Gansu Province Promotion Association for the Guangcai Cause, requesting a donation of topical pain-relief medications such as “Qizheng Pain-Relieving Plasters.” They also actively reached out to the Sichuan Red Cross Society to arrange for donations.

　　On that day, the roads leading to Wenchuan had not yet been damaged. Qizheng Tibetan Medicine urgently dispatched more than 500,000 units of trauma pain-relief medications from its Sichuan distributors to the Sichuan Red Cross Society, managing to join the last convoy heading to the disaster area that same day. In the two days that followed, however, the roads to Wenchuan became completely blocked, and the delivery of supplies was temporarily interrupted. Immediately afterward, Qizheng Tibetan Medicine directly sent 1.03 million doses of medication to the disaster-stricken region of Longnan. For many years, Qizheng Tibetan Medicine has made building social responsibility and integrity one of its core business principles. During this sudden national crisis, the company was able to respond with unprecedented speed.

　　II. The disaster area continues to suffer, and another 1.7 million doses of trauma pain relief medication have been raised.

　　On May 18, a large number of injured people in the Sichuan disaster area were still awaiting medical treatment. Qizheng Tibetan Medicine once again organized the rapid shipment from Tibet of 1.7 million units of trauma pain relief medication and 50,000 yuan worth of drinking water to the Sichuan disaster zone. Upon learning that the situation in Gannan was also extremely severe, Qizheng Tibetan Medicine immediately mobilized another 130,000 units of medicine from its local enterprises in Gannan to support the frontline rescue efforts in Zhouqu on the same day.

　　III. Disaster relief efforts continue amid ongoing emergencies; 2.8 million units of topical pain-relief medications are being urgently produced.

　　On May 23, most of the injured had been safely evacuated. However, the PLA soldiers and medical personnel engaged in disaster relief remained at constant risk of injury. Concerned about the safety of the relief workers, Qizheng Tibetan Medicine decided to organize another donation of 2.8 million doses of medicine to support those on the front lines of the rescue efforts. Given that previous donations had repeatedly brought their medicine reserves to the brink of exhaustion, Qizheng Tibetan Medicine urgently arranged for overtime production of disaster-relief medicines.

　　IV. Post-disaster reconstruction is urgent; an additional 1 million yuan in charitable donations will be earmarked for targeted assistance.

　　At present, post-disaster reconstruction is an urgent priority, and the rebuilding of schools and hospitals has become one of the key tasks. Qizheng Tibetan Medicine immediately thought of its corporate initiative—the “Hundred Clinics in Tibetan Areas” donation program. Over the years, Qizheng Tibetan Medicine has been deeply committed to public welfare, starting from sporadic acts of kindness such as donating roads and supporting orphans and the disabled, and later expanding into participation in the "Guangcai" initiative. As a result, Qizheng Tibetan Medicine has established a sustained mechanism for assuming social responsibility: it sets aside a fixed percentage of its profits for charitable activities, gradually building up a strong presence in the fields of educational support and medical assistance in western China and accumulating expertise in planning sustainable public welfare projects. The “Hundred Clinics” project is one such initiative.

　　Given its systematic project management framework and dedicated financial reserves, on the evening of May 25, Qizheng Tibetan Medicine donated RMB 1 million to the large-scale disaster relief charity concert “Walking with Love” in Gansu Province through the Gansu Civil Affairs Department. Of this amount, RMB 300,000 each was specifically allocated for the construction of clinics in Bikou, Wen County, Longnan, and Zhouqu, Gannan.

　　Rational disaster relief is the result of charity becoming a norm. It represents corporate citizenship integrating social responsibility into development mechanisms and strategically planned resource reserves. With rational disaster relief, more charitable donations can be pooled together and utilized more effectively, enabling them to play a more proactive role in a timely manner.