Technological innovation
Technological innovation
Introduction to Tibet Qizheng Tibetan Medicine Marketing Co., Ltd.
Release time:
2016-01-07 14:42
Tibet Qizheng Tibetan Medicine Marketing Co., Ltd., established in September 1997, is a wholly-owned subsidiary of Tibet Qizheng Tibetan Medicine Co., Ltd. Having successfully operated for ten years under GSP certification, the company has developed distinctive competitive advantages and prominently highlighted the product features of the Qizheng Pain Relief series—“high quality, high content, and high value”—earning it the reputation among customers as “the fastest-acting, longest-lasting, and most effective pain-relief plaster.” For six consecutive years, Qizheng Tibetan Medicine has ranked first in national sales of topical medications. The Qizheng Pain Relief series, led by the “Qizheng Xiao Tong Tie Gao” plaster, holds an 18.63% share of the entire topical pain-relief patch market, and the “Qizheng” trademark has become a well-known Chinese brand.
Tibetan medicine has a history of over two thousand years, during which it has developed a unique theoretical system and demonstrated remarkable therapeutic efficacy. It boasts an abundant supply of natural, pristine medicinal plant resources—resources that are unparalleled anywhere else in the world. Qizheng has entered the Tibetan medicine industry as a leading player and began building its own marketing team as early as 1996. Adapting to the changing marketing environments of different periods, Qizheng has employed various strategies to develop its marketing network. Throughout the process of opening up new markets, Qizheng’s marketing team has consistently upheld a spirit of initiative and innovation, continuously moving toward greater professionalism.
The company fully leverages the unique characteristics of traditional ethnic medicines to develop cultural and academic marketing models, thereby exploring scientific marketing approaches for these time-honored ethnic remedies. Through the promotion of Qizheng products, the company has not only enhanced medical experts’ understanding of Tibetan medicine culture but also boosted broader market awareness. As a result, Qizheng Tibetan Medicine has gradually established a strong competitive position in the topical pain-relief drug market.
In response to changes in the pharmaceutical market, and drawing on supply chain value-chain theory, the company has proposed the concept of “win-win cooperation between industry and commerce.” Building on its existing brand strengths and focusing on enhancing value at each stage of the supply chain, in 2007 the company pioneered the creative introduction of the “strategic category collaboration” theory within the industry, garnering widespread attention and resonance from peers. Through win-win marketing practices based on industry-commerce collaboration, the company has maximized customer value and simultaneously promoted the sustainable development of the Tibetan medicine sector.
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