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Strengthen efforts to inherit and protect Tibetan medical culture.
Release time:
2017-01-19 11:07
Recently, the third annual “Corporate Social Responsibility China Culture Award” for 2016, hosted by the magazine “National Humanities and History” published by the People’s Daily, was announced in Beijing. Lei Jufang, Chairwoman of Qizheng Tibetan Medicine, was awarded the Leading Figure Prize for her more than 20-year efforts to protect and preserve Tibet’s traditional culture.
Rooted in ethnic minority regions for over 20 years, Qizheng Tibetan Medicine has explicitly identified cultural heritage preservation as one of the core issues for its sustainable development and has integrated it into the company’s sustainability planning. In 2007, Qizheng Tibetan Medicine made a sole-investment contribution to establish a special fund under the China Guangcai Program Foundation for the Protection and Preservation of Tibetan Culture, aiming to promote social welfare and the advancement of civilization in western China across such areas as economy, education, healthcare, public health, and culture. As of the end of 2015, Qizheng Tibetan Medicine had cumulatively invested over 90 million yuan and implemented more than 200 public welfare projects.
After more than 20 years of practice, Qizheng Tibetan Medicine has developed a unique approach to the preservation and inheritance of Tibetan medical culture that reflects its own distinctive characteristics: At the source of the culture, it supports the publication of classic texts by master Tibetan physicians; in terms of cultivating cultural heritage professionals, it supports the reconstruction of the Five Sciences Cultural Institute and the establishment of traditional Tibetan medicine schools; at the level of cultural dissemination, it has built Tibetan medicine culture exhibition halls and employs a distinctive marketing model that combines culture with scholarship to promote Tibetan medical culture; and at the practical level of cultural engagement, it supports the construction of Tibetan medicine clinics and provides funding for their operation. As of the end of 2015, Qizheng had donated and funded the operation of 14 Tibetan medicine clinics.
Reporting media: Tibet Daily
Report link: http://epaper.chinatibetnews.com/xzrb/html/2017-01/05/content_744353.htm
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