Promote wisdom, care for health.

　　—A Profile of Lei Jufang, Member of the National Committee of the Chinese People's Political Consultative Conference and Chairperson of Qizheng Tibetan Medicine Co., Ltd.

　　“Wisdom is free, the mind is free, wishes are free, and lifespan is free.” As you enter the Qizheng Tibetan Medicine official website, a beautiful animation immediately catches your eye: On an elegant canvas, a delicate white arc traces a graceful path, and four key words slowly rise into view.

　　“Promote wisdom, care for health”—this is the corporate mission of Qizheng Tibetan Medicine, vividly embodied here.

　　When it comes to the achievements Qizheng Tibetan Medicine has made over the past two decades, there’s one person who simply has to be mentioned repeatedly.

　　She dresses modestly and has a serene demeanor. At Qizheng Tibetan Medicine, few people call her “Chairwoman”—instead, everyone affectionately refers to her as “Engineer Lei.” With her help, many Tibetan compatriots have risen out of poverty.

　　From a female scientist to a female entrepreneur and then to a female philanthropist who helps the Tibetan people, her tireless and persistent pursuit has become the greatest cornerstone of her life.

　　She is—

　　Lei Jufang, Chairperson of Tibet Qizheng Tibetan Medicine Co., Ltd., a delegate to the 10th National People's Congress, a member of the 11th and 12th National Committee of the Chinese People's Political Consultative Conference, a standing committee member of the All-China Federation of Industry and Commerce, and Vice President of the China Association for Promoting Public Welfare.

　　From female scientist to female entrepreneur

　　In 1978, after graduating from Xi'an Jiaotong University, Lei Jufang was assigned to the Institute of Modern Physics in Lanzhou, Chinese Academy of Sciences. As a newcomer full of confidence and enthusiasm, she successfully mastered the “surface cleaning technology for vacuum chambers” through numerous experiments. For this achievement, she was awarded the titles of “March 8th Red Flag Holder” and “New Long March Assault Hero” by Gansu Province.

　　In 1987, responding to the national call to “send scientific and technological personnel to the forefront of the economy,” Lei Jufang resolutely resigned from her position at the research institute, leaving behind a favorable working environment to embark on an entrepreneurial journey. She founded the “Lanzhou Institute for Industrial Pollution Control.” The following year, the high-tech chemical products she promoted—such as the BTC-G rust-removal paste and the TS series metal treatment agents—each received an honorary certificate from the International Corrosion Prevention Association and a National Key Product Award, respectively.

　　In 1992, Lei Jufang, having experienced her first entrepreneurial setback for various reasons, traveled to Tibet in search of inner peace—little did she know that her fate would take a dramatic turn from then on.

　　In Tibet, Lei Jufang came into contact with Tibetan culture and was deeply captivated by it. Though the Tibetan people here lead a hard life, their hearts are calm and peaceful. This sparked an idea in her: to spread as widely as possible the Tibetan culture’s profound care for the human heart and spirit. She also discovered that the snow-covered plateau is rich in medicinal herbs with uniquely effective healing properties. “Tibetan medicine is a systematic medical framework with its own independent theoretical foundation. Promoting Tibetan medicine not only helps more people relieve their suffering but is also a highly promising and meaningful endeavor.”

　　Lei Jufang chose Tibetan medicine as the new starting point for her career. In 1995, the Linzhi Qizheng Tibetan Medicine Factory began construction, becoming the first enterprise to bring the Guangcai Initiative to Tibet. As for why she named her company “Qizheng,” Lei Jufang explained: “It’s inspired by a famous saying from Sun Tzu, the ancient military strategist: ‘In every battle, one must align with the conventional and rely on the extraordinary to achieve victory. Thus, those who are adept at deploying unexpected strategies have boundless creativity, as vast as the heavens and earth, and inexhaustible like rivers and streams...’”

　　After repeated research, Lei Jufang applied the vacuum freeze-drying technology from physics to process a unique Tibetan paste-like black ointment—known for its excellent therapeutic effects yet difficult to preserve—thus developing “Qizheng Xiaotong Tie,” a product that not only effectively preserves the ointment’s medicinal properties and efficacy but is also clean and easy to carry. Since its launch, the product has been an instant success, earning numerous accolades including the Gold Medal at the Geneva International Exhibition of Inventions and New Technologies and the Second Prize for National Scientific and Technological Progress. Experts have hailed it as “a major revolution in China’s traditional ethnic medicine topical patches.”

　　For 19 years, we have weathered storms and braved the elements—19 years of relentless perseverance through thick and thin. Currently, Qizheng Tibetan Medicine has grown into the largest domestic enterprise dedicated to the research, development, production, and sales of new Tibetan medicines. The company is deeply committed to ethnic medicine and the health industry. It owns 16 wholly-owned and controlling subsidiaries, including GMP-certified pharmaceutical factories and GSP-compliant marketing companies. The company holds 74 drug approval numbers, and its product portfolio covers a wide range of therapeutic areas, including cardiovascular and cerebrovascular diseases, respiratory disorders, digestive system ailments, urogenital conditions, nervous system disorders, musculoskeletal issues, and gynecological diseases. In 2013, the company achieved total operating revenue of 969 million yuan and total profits of 258 million yuan. For the first time, its tax payments in the Tibet region exceeded 200 million yuan. The company employs 1,452 people. Among its core products, the Xiao Tong Tie Gao (Pain-Relieving Patch) demonstrates remarkable efficacy in treating acute and chronic sprains, bruises, and pain caused by falls and injuries, as well as osteophytes. It is the fastest-acting topical patch for acute pain relief and the most effective non-anesthetic pain-relief patch for chronic pain, enjoying sustained popularity for many years. With a high clinical effectiveness rate, it has become a leading representative of traditional topical analgesics. The product’s innovative technologies—including vacuum freeze-drying, transdermal absorption technology, and an independently patented wet-application patch technology—have been designated as “National Protected Varieties of Traditional Chinese Medicine” and “Nationally Confidential Varieties.”

　　By putting into practice its core values of "doing good and benefiting others, pursuing righteous paths and honest professions," Qizheng Tibetan Medicine has pioneered a path for innovative development in the Tibetan medicine industry and established a harmonious management model for ethnic pharmaceutical enterprises. The company has been listed among China's Top 100 Taxpaying Private Enterprises and has been recognized by the government for many consecutive years as a tax-compliant and trustworthy enterprise. Over the years, the company has successively received prestigious honors including the first batch of "National Innovative Enterprises," "Key High-Tech Enterprises under the National Torch Program," "National Enterprise Technology Center," and "Implementing Unit of Key Projects under the National 'Eleventh Five-Year' Science and Technology Support Plan."

　　Independent innovation boosts traditional medicine in going global.

　　Rooted on the plateau, the team at Qizheng Tibetan Medicine listens closely to the voice of the times. In the long river of Tibetan medicine’s development, they are leading an industrial revolution with cutting-edge technology and crafting modern Tibetan medicines with heartfelt dedication. Under the leadership of Lei Jufang, Qizheng Tibetan Medicine’s capacity for independent innovation continues to grow stronger, yielding one outstanding scientific and technological achievement after another. Researchers remain committed to technological innovation and boldly strive for new heights, achieving batch after batch of remarkable scientific and technological breakthroughs and writing brilliant chapters not only in the Tibetan region but also across the entire country.

　　“In the process of economic globalization, the development landscape of traditional medicine is undergoing positive changes, making it imperative to vigorously promote research and innovation in traditional Tibetan medicine,” Lei Jufang believes. “The development of Tibetan medicine must not only preserve its unique strengths and advantages but also actively leverage modern technology—continuously enriching and advancing the theoretical framework of Tibetan medicine through knowledge innovation and constantly enhancing its service capabilities and technical standards through technological innovation.”

　　As a “Key High-Tech Enterprise under the National Torch Program” and one of the “First Batch of National Innovative Enterprises,” Qizheng Tibetan Medicine has pioneered innovations in dosage forms for topical preparations, established a research and development platform for transdermal drug delivery systems, and developed deep expertise in the key dosage form—patches—for topical analgesic drugs. The company has built a unique knowledge system, technological platform, and R&D talent pool, thereby establishing distinctive advantages in this R&D field and amassing a robust technological reserve. As of the end of 2013, the company had obtained a total of 111 patent certificates, including 87 invention patents, and was honored with the title of “Advanced Collective in the Implementation of the National Intellectual Property Strategy.” In the past three years, the company’s R&D investment has accounted for nearly 4% of its annual operating revenue each year.

　　As a nationally recognized Enterprise Technology Center and the Tibetan Medicine Engineering Technology Center of the Tibet Autonomous Region, our company not only inherits the core traditional preparation methods and processing techniques of Tibetan medicine but also actively engages in integrated innovation targeting key, common technologies across the industry. We proactively undertake efforts to enhance the quality standards of existing pharmaceutical products, standardizing the quality criteria for both finished Tibetan medicines and Tibetan medicinal materials, thereby creating favorable conditions for the production of Tibetan medicine and the development of new drugs. Over the years, our company has undertaken numerous scientific research projects commissioned by various national and local ministries and commissions, applying advanced technologies from both home and abroad to traditional Tibetan medicine. We continuously set industry-leading standards in improving product quality, boosting production efficiency, and ensuring safe production, thus resolving common, critical technical challenges faced in Tibetan medicine manufacturing and pioneering a new generation of green manufacturing processes for Tibetan medicine. In recent years, our company has collaborated with numerous domestic and international research institutions, focusing on transforming our internal corporate resources into a social service platform and leveraging cutting-edge modern technologies to innovate, validate, and realize the secondary development of traditional Tibetan medicine.

　　As you sow, so shall you reap—the relentless efforts of Qizheng Tibetan Medicine have finally paid off.

　　In 2001, the project “Development and Industrial Production of Qizheng Xiaotong Paste—a Novel Traditional Tibetan External Medication” was awarded the Second Prize for National Scientific and Technological Progress, filling a gap in the history of science and technology in Tibet.

　　In 2006, as the only Tibetan medicine enterprise, Qizheng was selected as one of the first 103 “National Innovation Pilot Enterprises.” Due to its strong industrial innovation capabilities, Qizheng Tibetan Medicine was jointly recognized by five national ministries and commissions as a National-level Enterprise Technology Center.

　　In 2007, Qizheng Tibetan Medicine’s “Demonstration Project for the Industrialization of High Technology in the Production of Transdermal Absorption Tibetan Medicines” and “Demonstration Project for the Industrialization of High Technology in the Modernization of Tibetan Medicine Production” were awarded the title of “National High-Tech Industrialization Demonstration Project” by the National Development and Reform Commission.

　　In 2010, at the International Science and Technology Expo for Traditional Chinese Medicine and the 2010 Chengdu Summit of Chinese Medicine Industry Brands, Qizheng Tibetan Medicine was listed among the “Top 10 Growing Brand Enterprises in Chinese Medicine” and the “Top 100 Brands in China’s Chinese Medicine Industry.”

　　In 2013, the research on the analgesic mechanism of the company’s core product, Xiao Tong Tie Gao (Pain-Relieving Patch), was published in the U.S. journal Pain Medicine, revealing the unique analgesic mechanism of Xiao Tong Tie Gao and earning international recognition. Xiao Tong Tie Gao was included in the Second Supplementary Volume of the 2010 edition of the Chinese Pharmacopoeia.

　　On June 18, 2013, the “Professor David Christiani of Harvard University—Qizheng Tibetan Medicine Research Laboratory” was officially established.

　　Professor David Christiani is a globally renowned expert in occupational toxicology at Harvard University. As a continuation of the company’s previous research strategy, Qizheng Tibetan Medicine will fully leverage Professor Christiani’s research experience and findings, drawing on Harvard University’s approaches to preventive medicine. Relying on Qizheng Tibetan Medicine’s inherent strengths in Tibetan medicine and the technical capabilities of the National-Local Joint Engineering Laboratory for Tibetan Medicine, the two parties will jointly conduct in-depth research into the mechanisms and characteristics of Tibetan medicines, evaluate their clinical efficacy and safety, decode the health secrets behind more traditional and classic Tibetan remedies, and identify additional modern, natural Tibetan medicines with clearly defined ingredients, well-understood mechanisms, confirmed efficacy, and controllable quality—thereby helping the traditional medicine industry expand its global reach.

　　Exploring the Origins of Tibetan Medicinal Herbs: Safeguarding and Promoting Sustainable Use

　　“Loving the natural purity of the snow-covered plateau and committed to fostering the coexistence of pristine preservation and sustainable development”—this has been the enduring goal that Qizheng people have strived for.

　　Qizheng Tibetan Medicine originated in the southeastern part of the Qinghai-Tibet Plateau, a region characterized by vast territory and complex, ever-changing natural conditions. This area serves as an important gene bank for biodiversity in China, boasting not only abundant flora and fauna resources but also significantly higher concentrations of active ingredients and biological activities in its medicinal plants compared to similar species found elsewhere. As a result, these plants possess unique, irreplaceable qualities and exhibit exceptionally high medicinal value and therapeutic efficacy. As a traditional pillar industry of the Qinghai-Tibet Plateau, the development of Tibetan medicine to some extent depends on the availability and quality of Tibetan medicinal plant resources.

　　The Qizheng people deeply understand the close relationship between the industrialization and modernization of Tibetan medicine and the sustainable management of Tibetan medicinal plant resources and their surrounding environment. Over the past nearly two decades, they have consistently focused on biodiversity conservation and actively leveraged modern technological means to enhance the efficiency of resource utilization in contemporary Tibetan medicine. They have initiated wild cultivation and artificial domestication of Tibetan medicinal plant resources right at the source, and have carried out extensive efforts to clarify and standardize the origins of Tibetan medicinal materials, thereby achieving a balanced development between resources and the industry.

　　Lei Jufang told reporters: “Qizheng Tibetan Medicine places great importance on resource surveys and regards them as a prerequisite for both resource conservation and development. Tibetan medicinal resources possess unique geographical, climatic, and cultural characteristics. Conducting resource surveys of these Tibetan medicinal resources not only helps us gain a comprehensive understanding of their current status but also provides a solid foundation for formulating and systematically planning strategies for the development and protection of these resources.”

　　The company has conducted resource surveys on three categories of Tibetan medicinal materials: First, the Tibetan medicinal materials that are the primary raw materials used in the company’s products; second, Tibetan medicinal materials with promising development potential; and third, endangered plant resources. As of 2013, Qizheng Tibetan Medicine had completed a comprehensive survey of the resource status of dozens of key medicinal materials used by the company and had developed a detailed resource utilization plan.

　　First, in response to practical challenges such as unclear origins and complex distribution of Tibetan medicinal materials, Qizheng Tibetan Medicine has conducted extensive research on the origins and resources of Tibetan herbs. Leveraging a variety of approaches—including records from Tibetan medical classics, the expertise of renowned Tibetan medicine specialists, regional patterns of herbal use, national pharmaceutical standards, resource surveys, and phytochemical analyses—the company has carried out a series of efforts to clarify and standardize these issues, thereby refining relevant standards. To date, the company has completed investigations and origin identifications for a range of traditional Tibetan medicinal resources, including Radix Paeoniae, Rabdosia rubescens, Viola pumila, Rhododendron anthopogon, and Sabina chinensis.

　　Second, when developing new drugs and conducting secondary development of Zang medicine products, Qizheng Pharmaceutical prioritizes optimal prescriptions and rational development, implementing a series of measures to enhance the utilization rate of medicinal resources from the very source: strictly prohibiting the exploitation and use of endangered Tibetan medicinal plants and animals; treating resource constraints as a veto criterion for approving new drug development projects; favoring prescriptions that require small dosages and are easy to use; selecting processing techniques that maximize the utilization rate of medicinal materials, while respecting clinical convenience and efficacy; and promoting the research and application of substitutes for endangered Tibetan medicinal products.

　　Third, Qizheng Tibetan Medicine is vigorously strengthening research into the extraction and synthesis of active ingredients from medicinal materials, expanding the sources and extraction methods of these active components, and improving the efficient utilization of resources. It is also promoting optimization of production processes to reduce unnecessary resource waste. Whenever possible, stems, flowers, and fruits of Tibetan medicinal plants are chosen for use in medicine, thereby preserving the original underground root systems of these plants.

　　While exploring the rational development and utilization of Tibetan medicinal materials, Qizheng Tibetan Medicine is actively strengthening research on Tibetan medicinal plant cultivation techniques and building cultivation bases.

　　Currently, the company’s artificially cultivated plant bases fall into two main categories: First, bases established on the foundation of conservation, development, and research—such as those for endangered plants like the large-flowered yellow peony and Tibetan ephedra; second, large-scale cultivation bases aimed at supplying raw materials needed by the company. The company has already conducted demonstration trials of artificial cultivation for species including Duliwei, Tibetan Salvia miltiorrhiza, Bolenggua, Pterostyrax, and Drosera.

　　The company has established a production base in Linzhi, Tibet—a region renowned for its abundant and concentrated wild Tibetan medicinal herb resources and rich cultural heritage—guided by the principles of protecting the Qinghai-Tibet Plateau’s environment and achieving the sustainable development of Tibetan medicines. As a pioneer in China, the company has taken the lead in conducting artificial propagation of commonly used plateau herbs such as Duyiwei, Pterostyrax, and Rhodiola rosea, successfully developing technologies for domesticating and cultivating these wild Tibetan medicinal plants. This achievement has laid a solid technological foundation for ensuring the sustainability of the company’s resource supply.

　　The company has chosen to establish protected areas and promote rational development in regions that are rich in biodiversity yet highly vulnerable to ecological damage. In 1997, the company set up its first medicinal herb conservation base in Nanyi Gou, Milin County, Tibet, covering an area of 3,000 mu. Subsequently, another organic Tibetan medicinal herb conservation base—covering 90 mu—was established in Mirui Township. Both bases primarily conduct experimental research and conservation studies on locally grown organic Tibetan medicinal herbs, yielding significant social benefits.

　　Qizheng Tibetan Medicine also places great importance on the construction of specimen collections and germplasm resource banks. Currently, the company’s Tibetan medicinal herb specimen room houses nearly a thousand specimens. By establishing a germplasm resource bank, the company is strengthening research and conservation efforts for endangered species, thereby reducing the risk of species extinction.

　　Inheriting and Promoting the Excellent Traditional Tibetan Culture

　　Qizheng Tibetan Medicine cherishes the millennia-old wisdom of survival cultivated by Eastern peoples and is committed to the fusion of heritage and a spirit of innovation. This commitment to inheritance is a responsible pledge made by the people of Qizheng Tibetan Medicine after rational reflection on both history and the present reality—a profound expression of love for our country and our ethnic group.

　　“Traditional culture can be passed down through different social periods and forms only if it continuously innovates. Today’s innovations will become part of tomorrow’s traditions. True preservation lies in ensuring that future generations not only accept these cultural legacies but also embrace them willingly. Passing on culture to future generations is innate to human nature—a testament to the beauty of humanity,” said Lei Jufang.

　　In their hands-on participation in poverty alleviation and development efforts as well as donation activities, the staff of Qizheng Tibetan Medicine have deeply felt that “the most pressing and urgently needed improvements for the farmers and herders in the western Tibetan areas are in the fields of healthcare and education; and what they are most eager to embrace and delighted about are projects aimed at preserving the region’s outstanding ethnic and folk cultures.”

　　In 2004, Qizheng Tibetan Medicine exclusively funded and established the “Tibetan Culture Preservation and Inheritance Special Fund” under the China Brightness Project Foundation, dedicating itself to the preservation and protection of Tibetan culture, the promotion of education in Tibetan areas, and the provision of low-cost Tibetan medical care services in pastoral regions—all as part of its social welfare initiatives.

　　The “Special Fund for the Protection and Inheritance of Tibetan Culture” is a collective creation of all Qizheng employees and serves as a channel for spreading kindness, built by each and every Qizheng staff member. The fund has made tireless efforts in areas such as medical assistance, education support and poverty alleviation, cultural preservation, and supporting innovation in the traditional ethnic medicine industry. In 2013, the total amount donated to the “Tibetan Culture Inheritance and Protection” Special Fund exceeded 14.27 million yuan, and 20 projects were implemented.

　　For many years, the company has strongly supported the compilation and dissemination of the academic ideas of Tibetan medicine masters and top experts; it has also supported the transmission and teaching of the wisdom and experience of Tibetan medicine specialists, as well as the establishment and improvement of traditional Tibetan medical schools. The company continuously creates favorable conditions to ensure the seamless passing down of knowledge from master to apprentice among Tibetan physicians, guaranteeing that the traditional preparation techniques and distinctive therapeutic methods will have successors. Moreover, it fosters a vibrant and ever-flowing source of modern research and development for traditional Tibetan medicines, ensuring their continued vitality and innovation.

　　The people of Qizheng deeply understand that Tibetan medicine not only enjoys the strong trust of the Tibetan people thanks to its traditional inheritance, but also plays an important role in medical care due to its simplicity and affordability. Therefore, they have come up with the idea of leveraging local medical resources to develop healthcare services in remote Tibetan areas.

　　In 2008, Qizheng Tibetan Medicine launched the “Hundred Tibetan Medical Clinics in Tibetan Areas Project,” aiming to build 100 Tibetan medical clinics in Tibetan areas across five provinces—including Tibet and Qinghai—primarily for veteran Tibetan doctors or those who have been practicing medicine locally for several years. These clinics are designed to provide convenient and affordable medical services to local residents. Since their completion and operation, these clinics have helped local people, especially those living in poverty, relieve their ailments and have earned widespread trust and acclaim from the local community. While alleviating suffering for the people, these clinics have also effectively preserved and promoted the profound cultural heritage and wisdom of Tibetan medicine.

　　In August 2013, the Tibet Tibetan Medicine Museum—built over a three-year period by Qizheng Tibetan Medicine—was completed and opened to the public. Located in the Liuwu Development Zone of Lhasa City, within the Qizheng Tibetan Medicine National Engineering Technology Center, the museum comprises six sections: the Calendar Hall, the Hall of Tibetan Medical Masters, the Heritage Hall, the Innovation Hall, and the Experience Hall. Through deeply reverent insights and personal journeys of those dedicated to this field, the museum concisely showcases the historical legacy that Tibetan medicine has selflessly bestowed upon the world—and even serves as an inexhaustible source of innovation.

　　Tibetan medicine is a quintessential cultural tradition deeply rooted in heritage. Throughout its historical development, it has preserved its systematic purity and integrity through two primary modes of transmission: master-apprentice education and institutionalized academic training. In the modern medical landscape, it is particularly crucial to preserve and develop Tibetan medicine’s unique scientific characteristics while passing on the traditional essence of this ancient practice. In 2004, in order to inherit and promote Tibetan medicine and cultivate talented Tibetan medical professionals, Qizheng Tibetan Medicine donated and established the “Gombu Manlung Yutuo Tibetan Medical School.” The school selected a group of students from pastoral and agricultural areas in Shigatse, Lhasa, Nyingchi, and Shannan—students who possessed a solid foundation in Tibetan culture, demonstrated good moral character, were intelligent and eager to learn, had a sincere dedication to the health care profession, and met the basic requirements for becoming Tibetan medical practitioners. The school then hired experienced professional teachers with many years of clinical practice in Tibetan regions to impart Tibetan medicine according to traditional teaching methods. Grounded in Tibetan culture, the school places great emphasis on both the study of Tibetan medical knowledge and medical ethics. It integrates theoretical learning in Tibetan medicine with practical training in clinical diagnosis and treatment, herb identification, herbal harvesting, and pharmaceutical preparation. As a result, Tibetan medicine’s traditional practices are once again flourishing in their place of origin, and the historical and cultural value embodied in this revival has received widespread recognition from Tibetan medical experts.

　　Promote health and medical care, dedicate to social welfare.

　　Since its inception, Qizheng Tibetan Medicine has deeply embraced the “balancing righteousness and profit” ethos of the Guangcai Initiative, enthusiastically engaging in public welfare activities. It regards social responsibility as an integral component of the company’s sustainable development, boldly assuming its social obligations by focusing primarily on project investments in the western Tibetan regions, supplemented by charitable donations, thereby actively giving back to society with a strong sense of social responsibility.

　　“If a well-managed enterprise chooses social issues that it is familiar with and that are closely tied to its own interests, and dedicates ample resources, rich expertise, and outstanding management skills to addressing these issues, its positive impact on public welfare will far exceed that of any other institution or charitable organization,” said Lei Jufang.

　　In 1995, Lei Jufang joined a delegation of Chinese private enterprises on a visit to Tibet, planting the very first seed of China’s Guangcai Initiative in this land. Over the past 19 years, the Guangcai Initiative has taken deep root in the Tibetan region, and Qizheng Tibetan Medicine’s “Tree of Life” has flourished and grown robustly.

　　To date, Qizheng Tibetan Medicine’s two GMP-certified pharmaceutical factories and one GSP-compliant company established locally have become significant sources of local tax revenue and major economic drivers. Qizheng Tibetan Medicine has also steadily grown into the largest Tibetan medicine enterprise in the country. Even more importantly, a group of locally trained Tibetan professionals now occupy key positions within the company. Local employees—including a number of workers with disabilities—have found stable and fulfilling lives, fully realizing the “helping those in need while balancing profit and morality” philosophy and goals of the Guangcai Initiative.

　　While promoting the economic and social development of Tibetan areas, Qizheng Tibetan Medicine also actively provides assistance to those in need and embarks on a journey of compassion and kindness.

　　Wherever there’s difficulty, there you’ll find the figures of Qizheng people.

　　During the 2008 Wenchuan earthquake, Qizheng Tibetan Medicine launched a relief effort that was “rapid, sustained, and targeted.”

　　On May 13, the second day after the disaster struck, Qizheng Tibetan Medicine immediately dispatched over 500,000 yuan worth of trauma pain-relief medications from its Sichuan distributors to the disaster area. Subsequently, it directly sent another 1.03 million yuan worth of medicines to the disaster-stricken region of Longnan in Gansu Province.

　　On May 18, Sichuan still had a large number of injured people awaiting medical treatment. Qizheng Tibetan Medicine once again organized and swiftly dispatched from Tibet trauma pain relief medications worth 1.7 million yuan and 50,000 yuan worth of drinking water to the disaster-stricken areas in Sichuan. Upon learning that the situation in Gannan was also severe, Qizheng Tibetan Medicine immediately mobilized an additional 130,000 yuan worth of medicines from its local enterprises in Gannan to support the frontline rescue efforts in Zhouqu on the same day.

　　On May 23, most of the injured had been evacuated and accommodated. However, PLA soldiers and medical personnel engaged in disaster relief remained at constant risk of injury. Qizheng Tibetan Medicine decided to further organize a donation of 2.8 million yuan worth of medicines to the front lines of disaster relief. Amid repeated donations and an urgent shortage of medicine reserves, the company urgently organized overtime production of disaster-relief medications.

　　At the end of May, as the reconstruction of schools and hospitals following the disaster was urgently needed, Qizheng Tibetan Medicine once again donated 1 million RMB, earmarking the funds for the construction of clinics in Bikou, Wen County, Longnan, and Zhouqu, Gannan.

　　In April 2010, a powerful earthquake measuring 7.1 on the Richter scale struck the Yushu region in Qinghai Province.

　　On the afternoon of April 15, eight Qizheng Tibetan Medicine employees—primarily from the post-80s generation—set off overnight for Yushu, carrying supplies including tents, blankets, overcoats, first-aid medicines for external injuries, and medications for common and frequently occurring illnesses, along with cash totaling over 500,000 yuan.

　　On April 18, employees of Qizheng Tibetan Medicine spontaneously visited the injured people being treated in Lanzhou after the Yushu earthquake. They discovered that there was a shortage of clean clothing and immediately purchased underwear for 192 injured individuals, which was then delivered to them by the rescue team.

　　On April 19, Qizheng Tibetan Medicine decided to donate 2.8 million yuan through the China Guangcai Program Foundation to build six earthquake-resistant Tibetan medicine clinics in various counties of Yushu Prefecture for post-disaster reconstruction. On April 20, supplies and cash totaling 3.6 million yuan from Qizheng Tibetan Medicine arrived successively in the disaster area and were immediately put into use for post-disaster reconstruction.

　　On the afternoon of April 23, the company assembled an 11-member Qizheng Tibetan Medicine Guangcai Rescue Team by drawing staff from Linzhi and Lhasa in Tibet and Lanzhou. With support from the China Guangcai Promotion Association, the team obtained a pass to enter the disaster area and once again headed into the Yushu disaster zone, carrying supplies and medicines worth over 650,000 yuan.

　　On June 5, Qizheng Tibetan Medicine concluded its 44-day Yushu relief effort. Over the course of the campaign, four teams of Qizheng employees—known as the Guangcai Rescue Teams—entered the disaster area to provide medical assistance and donated supplies, medicines, and funds totaling nearly 4.9 million yuan.

　　In August 2010, Zhouqu County in Gannan Tibetan Autonomous Prefecture, Gansu Province, was struck by torrential rainfall, triggering a massive mudslide and flood disaster that caused severe casualties and property damage. Upon learning of the disaster, Qizheng Tibetan Medicine immediately organized a rescue team and rushed to the disaster-stricken area of Zhouqu to carry out relief efforts. During the week-long rescue operation, the team received heartfelt praise from the local residents.

　　In 2013, Qizheng Tibetan Medicine actively responded to the China National Federation of Industry and Commerce Pharmaceutical Industry Chamber’s initiative—“Promoting the Guangcai Cause, Caring for the Tibetan Areas of Yunnan, and Donating Medical Vehicles to the Diqing Tibetan Autonomous Prefecture”—and donated one medical vehicle to the Diqing Tibetan Autonomous Prefecture in Yunnan. This donation follows the company’s 2012 contribution of medicines to Diqing, Yunnan, and represents another ongoing public welfare effort aimed at addressing the medical and health needs of our Tibetan compatriots in the region, as well as the company’s participation in the charitable activities initiated and organized by the Pharmaceutical Industry Chamber of the China National Federation of Industry and Commerce.

　　On July 22, 2013, a magnitude 6.6 earthquake struck Min County and Zhang County in Gansu Province, causing severe casualties and property damage. Upon learning of the disaster, Qizheng Tibetan Medicine immediately launched rescue efforts, donating over one million yuan worth of topical medications, daily necessities, and a cash donation of exactly 1 million yuan to the affected areas.

　　…………

　　Actively offer advice and suggestions for the development of the ethnic medicine industry.

　　Since 2003, Lei Jufang has served as a deputy to the National People's Congress for ten consecutive sessions and as a member of the National Committee of the Chinese People's Political Consultative Conference for the 11th and 12th sessions, actively participating in state governance and policy-making. Through various channels, she has offered advice and suggestions for the development of the industry, lobbied for policy support, and promoted the development of the ethnic medicine sector through multiple avenues.

　　In 2010, Lei Jufang submitted the “Proposal on Strengthening the Construction of Tibetan Medical Care Systems in Tibetan Areas and Improving Healthcare Accessibility in Agricultural and Pastoral Regions,” advocating that the role of Tibetan medicine in the prevention and treatment of chronic diseases should be fully leveraged to meet the health needs of the people, promote the development of distinctive local economies in Tibetan areas, and suggest that the state establish more platforms and channels for exchanging medical personnel between Tibetan areas and inland regions. Additionally, she recommended granting certain preferential treatments to Tibetan medicine in terms of market access regulations and strengthening the construction of Tibetan medical clinics and departments in agricultural and pastoral regions.

　　During the 2012 National Two Sessions, Lei Jufang called on relevant authorities to place greater emphasis on traditional ethnic medicine as the healthcare system reform continues to deepen and advance. She once again proposed including Tibetan medicine in the National Essential Medicines List.

　　During the Two Sessions in 2013, Lei Jufang submitted four proposals related to ethnic medicine to the National Committee of the Chinese People's Political Consultative Conference: “Proposal on Establishing a Special Fund for the Secondary Development of Major Traditional Chinese Medicine Products, with a Dedicated Allocation for Ethnic Medicines”; “Proposal on Strongly Supporting the Inclusion of Ethnic Medicines in the Medical Insurance Catalog”; “Proposal on Raising Safety Standards for Seasonings Used in Food”; and “Proposal on Upgrading National Hygiene Standards for Dried Fruits and Nuts.” These proposals attracted attention and coverage from nearly 30 mainstream industry, political, and financial media outlets.

　　Lei Jufang continues to offer advice and suggestions to various national government departments, academic societies, associations, chambers of commerce, and other organizations through multiple channels. She calls on the state, in the process of vigorously promoting the development of the pharmaceutical industry, to grant equal treatment to traditional Chinese medicine and to secure proactive policy support for the industry’s development, thereby fostering a favorable external social environment.

　　In 2013, Lei Jufang advised the State Administration of Traditional Chinese Medicine and the National Society for Ethnic Medicine: to add a category for ethnic medicines to the 2012 edition of the National Essential Medicines List, thereby achieving a breakthrough from zero in the inclusion of ethnic medicines. Through the All-China Federation of Industry and Commerce, she also proposed to the Two Sessions: to strongly support innovation and development of ethnic medicines; to enhance the quality standards and cultivation research for ethnic medicines; to give preferential treatment in the approval process for new ethnic medicine products; and to provide appropriate support for post-marketing research on ethnic medicines.

　　In this year’s Government Work Report, Premier Li Keqiang explicitly stated, “We will support the development of traditional Chinese medicine and ethnic medicine; and we will inherit and promote our outstanding traditional culture,” listing this as one of the government’s nine key priorities for 2014. Lei Jufang said she felt deeply moved by this statement.

　　She believes that “ethnic medicine is a valuable medical resource in our country, with a deep-rooted popular base, and has played a tremendous role in safeguarding the health of our fellow compatriots. The state should step up its support for the development of ethnic medicine.” She proposed that, during drug review and registration, ethnic minority medicine should be separated from traditional Chinese medicine and categorized as an independent category, subject to separate review and approval.

　　Lei Jufang also pays close attention to issues such as the entry of ethnic medicines into the mass consumer market.

　　She pointed out that there are several major challenges in bringing ethnic medicines into the realm of mass consumption: First, innovation in ethnic medicine is crucial—since the general public is often unfamiliar with the background of these traditional remedies, science popularization and education play a vital role; second, it’s essential to demonstrate the efficacy and safety of ethnic medicines using modern scientific methods and clinical evidence, so that both patients and doctors can fully understand them; third, regarding regulations and policies, she expressed hope that the government would provide greater support in terms of market access.

　　Therefore, she suggested, “In order to achieve better preservation and inheritance, it’s essential that more people become aware of and start using these traditions. Thus, innovation is a crucial means for ensuring their continued传承.”

　　The modernization of traditional Chinese medicine is a daunting and complex historical mission. Tibetan medicine, in particular, remains shrouded in an aura of profound mystery—much like a brilliant pearl atop Mount Everest, often left to shine in solitude. Yet, it is encouraging to see that Lei Jufang, with her relentless and unrelenting spirit of perseverance, is boldly exploring the path toward the modernization of Tibetan medicine.

　　“Our vision is to become a modern Tibetan medicine and health industry group that provides natural solutions for the physical and mental well-being of humanity,” Lei Jufang concluded. “By drawing on the wisdom of traditional Tibetan medical culture and leveraging the natural medicinal and health products from the snow-covered plateau, through our efforts, we aim to help people of all skin colors and ethnicities reconnect with the profound yet simple path to physical and mental health, enabling them to achieve their ideal pursuit of holistic well-being and liberation from suffering.”

　　She enjoys the pleasure of striving forward.

　　She, in a moment of endless striving, is on the journey toward her next goal.

　　She relentlessly pursues her career, constantly striving toward even greater goals! She is an entrepreneur, a scientist, and a philanthropist!

　　News Source: Science and Technology Innovation & Brand Magazine

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