Cultural Heritage
[Marketing Power] Develop distinctive cultural and academic marketing models, strengthen Qizheng brand building, and innovate sales business models.
Release time:
2016-01-12 14:42
Marketing Power
The company should adopt a specialized promotion model and a marketing control system under budgetary constraints, taking into account the unique characteristics of the pharmaceutical market, evolving distribution channels, and changes in end-consumers. This will ensure that the marketing network—carefully optimized over many years—truly becomes one of the company’s core competitive advantages driving its growth. By combining distinctive “cultural marketing” with professional “academic marketing,” the company has rapidly brought Tibetan medicine products into mainstream markets across mainland China, serving a broader base of ordinary consumers. Through the optimization of commercial distribution channels, the company has also accumulated valuable partnerships with leading pharmaceutical distributors in China. Currently, the company has established dedicated offices in all 31 provinces and municipalities across the country and boasts an independent marketing team of more than 400 members.
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