Cultural Heritage
Qizheng Tibetan Medicine has been named industry champion and ranked among the Top 10 brands with the fastest value growth on the “Hurun Billion-Dollar Potential Brand List.”
Release time:
2021-10-14 17:29
On October 14, the Hurun Research Institute, in collaboration with Ousais, a digital brand strategy consulting firm, jointly released the “2021 Ousais-Hurun Top 10 Billion-Yuan Potential Brands List.” Qizheng Tibetan Medicine ranked 11th on the list and emerged as the champion in the healthcare sector, boasting an average value increase of 208%. It is the only company from the healthcare industry to make it into the Top 10 brands leading in value growth.
According to Rupert Hoogewerf, Chairman and Chief Researcher of the Hurun Report, “To reflect trends over the coming years, our ranking criteria focus on companies’ revenue growth and market capitalization growth—from before the pandemic up to the present day. Revenue growth is used to gauge consumer confidence in these companies; we’ve combined revenue growth data from 2019 through this year. Market capitalization growth, meanwhile, reflects investor confidence—specifically, the change in market capitalization as of July this year compared to January last year.” He also noted, “We hope this ranking will serve as a useful reference for individuals and businesses building brands, helping them identify which Chinese brands are poised to surpass 10 billion yuan in revenue in the coming years.”
Qizheng Tibetan Medicine is the modern inheritor of millennia-old Tibetan medicinal traditions. Upholding its corporate mission of “Promoting Wisdom and Caring for Health,” Qizheng Tibetan Medicine is leveraging an increasingly integrated online-and-offline market environment, accelerating its digital transformation, intensifying its exploration in the new retail sector, and creating a digitally enhanced user experience for its brand. Driven by the COVID-19 pandemic, Qizheng Tibetan Medicine’s new retail team swiftly launched O2O initiatives with several major chain customers, embarking on a journey of new retail marketing innovation. By continuously deepening collaboration with new retail platforms and experimenting with diverse new retail marketing activities, Qizheng Tibetan Medicine has gained deeper insights into younger pharmacy consumers, seamlessly integrated its traditional offline business with online operations to create synergies and enhance customer partnerships, and established benchmark partnership cases. This has set a strong foundation for empowering its offline business and fully embracing the benefits of the new retail era.
Qizheng Tibetan Medicine is a representative and driving force behind small and medium-sized enterprises in practicing corporate social responsibility. In the post-pandemic era, the company will redefine its brand identity with a “community” mindset, striving to meet the needs of all stakeholders as comprehensively as possible while also inspiring and guiding them toward positive spiritual and moral aspirations that go beyond mere material needs.
This ranking, released for the first time by the Hurun Research Institute, identifies 100 Chinese domestic enterprises with the greatest growth potential.
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