Cultural Heritage
ESG Practices Enhance Brand Reputation: Qizheng Tibetan Medicine Wins the ECI International Digital Economy Innovation Award
Release time:
2023-12-11 16:42
At the recently concluded 2023 ECI FESTIVAL International Digital Innovation Festival, Qizheng Tibetan Medicine won the Silver Award for “Corporate ESG Practice Innovation” with its case study, “Responsibility Drives Sustainable Development.”
It is reported that the ECI FESTIVAL International Digital Innovation Festival is one of the world’s four major innovation festivals. This year’s festival is co-organized by IECIA, the International Digital Economy Innovation Organization, and the People’s Government of Xinwu District, Wuxi City. The event has brought together hundreds of innovation leaders, innovative enterprises, and representatives from domestic and international media, including experts from the technology, investment, marketing, and ESG research sectors, hailing from 27 countries and regions around the globe. The ECI Awards, the International Digital Economy Innovation Awards, cover ten different categories—including ESG, AI applications, the metaverse, and digital retail—and are widely regarded as the “Nobel Prize” of digital economy innovation.
“Responsibility Leads Sustainable Development—Qizheng Tibetan Medicine’s Corporate Social Responsibility Practices” showcases Qizheng Tibetan Medicine’s growth journey as a leading Tibetan medicine enterprise. Established in 1995 in Linzhi, Tibet, as the first company to participate in Guangcai’s aid-to-Tibet program, the company has, over its 28-year entrepreneurial journey, consistently kept in mind its original aspiration of contributing to society, steadfastly upheld the principle of altruism, integrated sustainable development concepts into its production and operational practices, and built a sustainability framework that reflects Qizheng’s unique characteristics. The company has driven local development, safeguarded the biodiversity of the Qinghai-Tibet Plateau through practical industrial endeavors, protected and nurtured the ecological environment of Tibetan medicine culture, and cultivated fertile ground and accumulated strength for the sustainable development of the Tibetan medicine industry. With a multifaceted approach, Qizheng Tibetan Medicine has pursued low-carbon emissions and reduced its carbon footprint, building “green factories.” For 14 consecutive years, the company has voluntarily disclosed its corporate social responsibility reports and has actively promoted CSR concepts and practices on both international and domestic platforms.
During the “ECI@ESG Sustainable Development Innovation Forum,” a special session held as part of the ECI FESTIVAL International Digital Innovation Festival, Feng Ping, Vice President and Board Secretary of Qizheng Tibetan Medicine, pointed out that today, a truly great brand is no longer sufficient simply by offering high-quality products and services. Rather, it must also take into account the expectations of all stakeholders and achieve win-win outcomes for all parties involved. ESG happens to be a methodology that embraces the principle of sustainability and envisions symbiotic co-prosperity in managing diverse relationships. It endows corporate brands with a sustainable mindset—a spirit of inclusiveness, openness, and mutual benefit—and a forward-looking vision that balances past, present, and future considerations. Moreover, ESG provides practical, effective metrics to guide implementation, helping companies build responsible brands, strengthen brand resilience, and achieve sustainable brand development. She stated that in the future, Qizheng Tibetan Medicine will remain firmly committed to its mission of “promoting health wisdom and creating value for life,” while continuing to deliver more efficient and high-quality medicines to patients and advancing steadily on the path of sustainable development.
Reporting media: Shanghai Securities Journal – China Securities Net
Report link: https://ggjd.cnstock.com/company/scp_ggjd/tjd_bbdj/202312/5161939.htm
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