Cultural Heritage
Qizheng Tibetan Medicine and JD Health deepen strategic communication to jointly usher in a new chapter in the development of Tibetan medicine.
Release time:
2024-05-18 13:44
On May 16, a propitious day in the Year of the Dragon (Jia Chen), Mr. Xia Haijian, Director and President of Qizheng Tibetan Medicine, led the Central Marketing Department and the B2C Sales Department team to visit JD Health, where they met with Ms. Song Zhirui and her team from JD Health. During the meeting, the two teams engaged in in-depth discussions on ways to deepen their strategic partnership. Focusing on multiple areas—including business opportunities, user experience, product line expansion, on- and off-platform marketing and promotion, and digital marketing initiatives—the two teams explored further possibilities and feasibility for tapping into the potential of diverse Tibetan medicine products and services, while continuing to provide consumers with high-quality products for rheumatic, musculoskeletal, and trauma-related conditions. This collaboration aims to create greater incremental value and foster deeper cooperation between the two organizations.
As a custodian of the millennia-old Tibetan medicine culture, Qizheng Tibetan Medicine has always remained consumer-centric, upholding the legacy of classic Tibetan medical texts, paying close attention to user experience, and consistently leveraging technological innovation to address users’ pain points. We provide comprehensive solutions and effective Tibetan medicine products for patients suffering from pain. Currently, Qizheng Tibetan Medicine has launched over 20 products on the JD.com platform, including such well-known items as Qizheng Pain Relief Plaster, Qingpeng Ointment, Bai Mai Ointment, and Tie Bang Chui Pain Relief Ointment, with sales steadily growing. In recent years, Qizheng Tibetan Medicine has focused on brand marketing and academic promotion as key strategies. Through diverse content—such as brand advertisements, endorsements by popular online doctors, and science-based product recommendations—we’ve enhanced user awareness. We’ve also integrated resources across both on- and off-platform channels, effectively capturing multi-channel traffic within the JD.com ecosystem, thereby boosting traffic conversion and repeat purchases.
Notably, Qizheng Tibetan Medicine has been awarded the “JD Health’s Best Brand for Pharmacy Purchases” prize, thanks to its high-quality services on the JD Health platform and its strong multi-channel traffic advantages. Ms. Song Zhirui presented Qizheng Tibetan Medicine with a commemorative medal at the event.
This deepened strategic communication between JD Health and Qizheng Tibetan Medicine will bring new development opportunities and room for cooperation to both parties. In the future, Qizheng Tibetan Medicine will join hands with JD Health, leveraging each other’s strengths and capabilities to further deepen their strategic partnership. We look forward to JD Health using its advantages in digital marketing to help Qizheng Tibetan Medicine expand the reach of its distinctive Tibetan medicine products online, thereby broadening its customer base. We believe that, empowered by new digital productivity, Qizheng Tibetan Medicine will drive innovation and upgrade the Tibetan medicine industry, carrying forward and enhancing this millennia-old tradition.
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