Deepening its presence in the pain management market, Dingdang Kuaiyao and Qizheng Tibetan Medicine sign a strategic agreement for 2022.

　　On September 14, Liu Kailie, President of Qizheng Tibetan Medicine, led his team to visit Dingdang Kuaiyao and signed a strategic cooperation agreement for 2022 with the company. Leveraging Dingdang Kuaiyao’s “pharmaceutical-insurance” integrated healthcare ecosystem, its technological innovation capabilities, digital marketing expertise, and all-scenario service offerings, as well as Qizheng Tibetan Medicine’s outstanding brand influence and product strength, both parties will promote the deep integration of the internet and traditional industries, accelerating the digital transformation of the pharmaceutical retail sector.

　　Founded in 1995, Qizheng Tibetan Medicine is a large-scale ethnic pharmaceutical enterprise integrating research, production, and sales. Building on the time-honored traditions of Tibetan medicine that have been passed down for thousands of years, the company continuously incorporates technological innovation to provide consumers with innovative, integrated solutions for various musculoskeletal pain conditions. Since our collaboration began, sales of Qizheng’s products—including Qizheng Pain Relief Plaster, Qingpeng Ointment, Bai Mai Ointment, and Tie Bang Chui Pain Relief Ointment—have steadily risen on the Dingdang Kuaiyao platform.

　　Comprehensive coverage of medication scenarios including chronic diseases in the workplace, sports sprains, and pain in middle-aged and elderly individuals.

　　Liu Kailie, President of Qizheng Tibetan Medicine, noted, “Medicines are special commodities—especially those used for reducing swelling and relieving pain—whose demand from users is often urgent. Dingdang Kuaiyao’s 28-minute rapid delivery has shortened the distance between our pharmaceutical company and our customers, providing us with the most crucial boost in gaining market share.”

　　Qizheng Tibetan Medicine’s star product, Qizheng Pain Relief Plaster, is not only popular among middle-aged and elderly users on Dingdang Kuaiyao, but also attracts a significant number of young people. The demand for pain-relief products in scenarios such as chronic muscle strain in the workplace and sports-related sprains is creating new growth opportunities for Qizheng’s products. According to the health white paper released by Dingdang Kuaiyao, about 30% of users on the platform have three or more delivery addresses, covering locations such as workplaces, homes, hotels, hospitals, gyms, and restaurants. Dingdang Kuaiyao’s 28-minute express delivery service—reaching customers through all channels and covering every possible scenario—perfectly meets users’ needs for Qizheng products in these diverse settings.

　　Digital marketing and professional services drive sustained performance growth.

　　Products under Qizheng Tibetan Medicine, which combine the wisdom of traditional Tibetan medicine with the power of modern technology, are undoubtedly treasures of China’s pharmaceutical civilization. However, outstanding products also require robust retail outlets, professional medical services, and a well-rounded ecosystem to reach a broad user base and win customer loyalty over the long term.

　　Dingdang Kuaiyao’s digital marketing capabilities, built on information technologies such as AI, big data, and cloud computing, along with its online consultation services, medication guidance, and chronic disease management provided by a team of qualified doctors and pharmacists, will all contribute to the digital transformation of Qizheng’s retail products, fostering deep integration between the internet and traditional industries and helping users take medications safely and appropriately.

　　Dingdang Kuaiyao’s services—such as intelligent medication reminders, associative search, smart recommendations, and medication cycle management—are continuously driving incremental growth for Qizheng products. Dingdang Kuaiyao’s team of pharmacists will leverage their professional expertise to provide users with specialized guidance on dosage, contraindications, duration of use, and other relevant information, thereby enhancing user loyalty and boosting repeat purchase rates.

　　Next, both parties will continue to strengthen their joint community promotion efforts and engage in new-media marketing collaborations, such as live streaming and streaming media placements. They will also explore in-depth, full-lifecycle management of user health and adopt differentiated marketing strategies tailored to the various products under the Qizheng brand. Dingdang Kuaiyao and Qizheng Tibetan Medicine will work closely together to vigorously promote the essence of Tibetan medicine culture, popularize Tibetan medicine’s health philosophies, expand Tibetan medicine-based health services, enhance public health literacy, enable more users to learn about Tibetan medicine culture, and help them reap the benefits of Tibetan medicine products.

　　Reporting media: Wind Information

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