Be a pioneer in practicing social responsibility and driving the sustainable development of enterprises.

　　The photo shows Ms. Feng Ping, Vice President and Board Secretary of the company, participating in a keynote discussion at the forum.

　　On June 5-6, the 9th International Forum on Corporate Social Responsibility of Chinese Enterprises and the 2013 “Golden Bee CSR—China List” Awards Ceremony were held in Beijing. Our company was honored with the “Golden Bee Award—Growing Enterprise” for its sustained efforts in biodiversity conservation, becoming a pioneering role model in China’s practice of corporate social responsibility.

　　It is reported that the forum is jointly organized by “WTO Economic Review,” the China-Germany Trade Sustainable Development and Corporate Conduct Standards Project (GIZ), the European Business Social Responsibility Association, the Japan Business Civic Council (CBCC), the Society for Human Resource Management (SHRM), the Initiative for Business Compliance with Social Responsibility—European Foreign Trade Association (FTA), and the German Forum for Corporate Sustainability (Econsense). The “2013 Golden Bee Corporate Social Responsibility—China List” selection event attracted a total of 314 companies and 46 non-enterprise organizations. After submitting evaluation questionnaires, providing case studies on responsible competitiveness, and undergoing review by an expert panel, a total of 36 companies were ultimately honored as “Golden Bee Enterprises.” This list is dedicated to identifying bee-like enterprises across the country, vigorously promoting and encouraging companies that earnestly fulfill their social responsibilities, actively supporting and assisting enterprises willing to take on such responsibilities, calling for the development of market mechanisms and environments that foster responsible consumption and responsible investment, and thereby driving the entire society to create a positive atmosphere that encourages corporate social responsibility.

　　Over the years, the initiative to identify “Bee-type” enterprises has continued to expand in influence, and “Bee-type” enterprises have become synonymous with responsible businesses. “Golden Bee Enterprises” consistently integrate their professional strengths with solutions to environmental and social challenges during their development. While addressing these issues, they achieve both positive social and economic outcomes, thereby building responsible and sustainable competitiveness. They have emerged as innovators and leaders in corporate social responsibility practices among Chinese enterprises. Launched in 2007, this list has so far attracted more than 2,100 companies that have voluntarily participated in the initiative, of which 204 have successfully been recognized as “Golden Bee Enterprises.”

　　At the sub-forum titled “Best Practices in Corporate and Responsible Competitiveness: The Golden Bee Enterprise,” Ms. Feng Ping, our company’s Vice President and Board Secretary, participated in the thematic discussion. She engaged in an in-depth exchange of ideas and experiences with representatives from the UN Global Compact China Network, Volvo Construction Equipment, LANXESS, Linsen Logistics Group, and China General Nuclear Power Group on approaches and strategies for integrating corporate social responsibility into management and operations. She believes:

　　First, the selection of social responsibility projects must be closely aligned with the company’s own industry and business characteristics. When choosing social responsibility projects, Qizheng Tibetan Medicine places great emphasis on resource sustainability, focusing particularly on the ecological environment of the Qinghai-Tibet Plateau—the very foundation upon which its pharmaceutical products depend. As a result, it has identified two key areas of social responsibility: resource conservation and cultural heritage preservation. In terms of resource conservation, Qizheng Tibetan Medicine conducts a comprehensive assessment of resource distribution across the Qinghai-Tibet Plateau and implements a “one-vote veto” system for resource protection at every stage—from cultivation technology research and product development to manufacturing, procurement, and sales—thereby promoting the sustainable development of the Tibetan medicine industry. Regarding cultural heritage preservation, Qizheng Tibetan Medicine is committed to safeguarding traditional Tibetan medical practices. Through the “Hundred Clinics” initiative, it not only helps address healthcare access issues faced by pastoral communities but also ensures the complete preservation of the entire Tibetan medical system.

　　Second, fulfilling corporate social responsibility is not the sole responsibility of a single social responsibility oversight body; rather, it requires coordinated efforts across multiple departments within the company. A shared understanding and consensus on corporate social responsibility among all employees is both the key and the prerequisite for the company to effectively fulfill its social responsibilities. At Qizheng Tibetan Medicine, led by senior management, we have established “doing good, benefiting others, pursuing righteous paths, and engaging in honest business practices” as our core value philosophy. We are encouraging all departments to build a common set of values and pay comprehensive attention to stakeholders such as consumers and local communities. All relevant departments are organized around these core issues to set their own annual goals, strengthen end-of-year evaluation and assessment, and integrate these efforts into the company’s overall management system, thereby fully promoting the implementation of social responsibility initiatives.

　　In addition, during the two-day conference, hundreds of participants—including representatives from domestic and international government agencies, business enterprises, expert scholars, and media reporters—from China’s Ministry of Commerce, the Swedish Embassy in China, CSR Europe, the German Agency for International Cooperation, the Business Social Compliance Initiative (BSCI), the French GDF Suez Group, and other organizations—engaged in in-depth discussions and exchanges on forward-looking domestic and international social responsibility topics such as sustainable supply chain management, inclusive finance, new urbanization and energy efficiency, green operations, active aging, and social innovation.