Green and Healthy Across the Entire Industry Chain

　　Lei Jufang conducts a field study in the Tibetan region to assess wild medicinal herb resources.

　　Character Profile

　　Lei Jufang: Chairperson of Tibet Qizheng Tibetan Medicine Co., Ltd. She has received numerous international and domestic science and technology awards, including the Gold Award at the Geneva International Invention Exhibition and the Second Prize for National Scientific and Technological Progress. She served as a deputy to the 10th National People's Congress, a member of the 11th National Committee of the Chinese People's Political Consultative Conference, a standing committee member of the All-China Federation of Industry and Commerce, and a vice president of the China Association for Promoting Public Welfare. She has been awarded titles such as one of the Top Ten National Poverty Alleviation Pioneers and the First National Outstanding Socialist Builder.

　　Key points

　　For years, Qizheng has upheld the core values of "doing good and benefiting others, pursuing integrity and righteous conduct," becoming synonymous with superior quality in the fields of Tibetan medicine, Tibetan medicinal materials, and traditional Chinese medicinal products. Whether it’s Qizheng Xiaotong Paste—the No. 1 market share holder in topical pain-relief patches—or its authentic, naturally sourced Chinese and Tibetan medicinal ingredients, all have earned the trust and affection of consumers, winning widespread recognition from the market for Tibetan medicine and other traditional medical practices.

　　New ideas, new concepts, new models

　　The brand Qizheng Tibetan Medicine is becoming increasingly well-known, and naturally, Lei Jufang has also drawn widespread attention. On December 9, in her office at the Qizheng Group, she greeted us with a warm and friendly smile and immediately presented a beautifully packaged box of goji berries, saying, “This is one of our company’s products. Your work strains your eyes, so this will be helpful for you.” Opening the box, we found individually vacuum-packed bags of “ready-to-eat goji berries,” each weighing 15 grams—a novel and stylish product. The packaging proudly proclaimed: “Qizheng’s carefully selected goji berries from the Nanliang Farm, a state-owned agricultural reclamation farm in Ningxia, are part of the ‘National Agricultural Standardization Demonstration Zone,’ with quality traceable back to every single berry, bringing you naturally pure and high-quality products.” This slogan isn’t merely an advertisement for the new product; rather, it encapsulates Qizheng’s new business philosophy, innovative ideas, and groundbreaking model—the “entire industrial chain.” The “entire industrial chain” is consumer-oriented, starting from the very source of the supply chain and seamlessly integrating cultivation, research and development, production, and sales into a single, unified process. This approach ensures product safety and traceability throughout the entire supply chain, ultimately delivering safe, nutritious, and healthy products to consumers.

　　Become a “nature’s mover”

　　Today, the pharmaceutical market is booming. However, due to relatively lagging development in upstream areas such as harvesting and cultivation standards as well as testing procedures, the quality of pharmaceutical raw materials varies widely, which has imposed certain constraints on ensuring quality throughout the entire industry chain. Drawing on her keen market insight and bold approach, Lei Jufang made this decision: “We must establish our own pharmaceutical raw-material base and leverage the company’s accumulated strengths and innovative capabilities in research, production, and sales to drive industrial upgrading.”

　　In recent years, Qizheng Tibetan Medicine has been firmly rooted in the resource-rich regions of northwest China and the Qinghai-Tibet Plateau, positioning itself as a full-chain supplier of authentic Northwest medicinal herbs with a strong sense of social responsibility. The company has established large-scale, high-quality natural herb bases in Tibet, Gansu, Qinghai, Ningxia, and other areas, genuinely becoming “the carriers of nature” and delivering higher-quality, eco-friendly products. Lei Jufang said: “The establishment of these bases has ensured the quality of locally produced medicinal herbs such as goji berries and astragalus, earning them market recognition.”

　　In the past, more than 90% of Ningxia’s goji berries were dried using traditional sun-drying methods, making them susceptible to contamination by dust, flies, and pathogenic microorganisms, thus making it difficult to ensure product quality. In 2011, Qizheng Tibetan Medicine successfully addressed the industry’s biggest development bottleneck—the drying process—through experimental research, thereby significantly improving the quality of Ningxia goji berries. To guarantee product quality from the very beginning, Qizheng Group selected the Nanliang Farm, a 10,000-mu national agricultural standardization demonstration zone, as its base. The goji berries from Nanliang are renowned throughout Ningxia for their large size, thick flesh, few seeds, sweet taste, and high medicinal efficacy, and the farm is designated as a unit under the Ministry of Agriculture’s agricultural product quality traceability program.

　　Outlook

　　Everything starts with health.

　　Lei Jufang said: “The ‘full industrial chain’ model has emerged against the backdrop of upgrading consumer demand for mass-produced food and pharmaceutical products, the need to upgrade agricultural product industries, and a serious situation regarding food and drug safety. This ‘full industrial chain’ model fosters a community of shared interests between upstream and downstream sectors, enabling consumer needs at the very end of the chain to be fed back—through market mechanisms and corporate planning—to the very beginning, namely the cultivation stage. At the same time, the ‘full industrial chain’ model can also take into account existing industry scale, competitive dynamics, and future development potential, allowing for rational planning and the consolidation and expansion of capabilities and scales in the cultivation, collection, storage, processing, and logistics of Tibetan medicines, Tibetan medicinal materials, and Chinese medicinal materials. It also helps elevate technological levels and enhance enterprises’ competitiveness.”

　　Speaking about plans for the coming year, Lei Jufang said: “Focusing on key therapeutic areas, specialized treatment fields, and health and wellness sectors, Qizheng will continue as always to leverage modern manufacturing techniques, highly active natural medicinal ingredients, and highland herbal plants to develop a series of product brands that are widely welcomed and trusted by consumers. By relying on meticulously designed and well-established systems and processes, we will exercise strict control over every stage of the ‘entire industrial chain,’ strengthening source control and comprehensive oversight throughout the entire process. This will help eliminate safety risks, establish a traceable food and drug safety management system, drive the upgrading and transformation of China’s food and pharmaceutical industries, and ensure the safety of food and drugs.”