Qizheng Tibetan Medicine: The Modern Inheritor of Thousand-Year-Old Tibetan Herbal Remedies

　　The pristine snow-capped lakes and the majestic Potala Palace—each of these elements imbues Tibet with an air of mystery. For thousands of years, the ancient Tibetan medicine has remained both unfamiliar and brimming with wonder in people’s hearts.

　　From experiencing the profundity and vastness of Tibetan medicine upon setting foot on the snowy plateau, to tirelessly striving to integrate traditional Tibetan medicine with modern technology, Tibet Qizheng Tibetan Medicine Co., Ltd. has continuously and persistently pursued its dreams since its establishment in 1995, spending nearly two decades to build a “Tibetan Medicine Kingdom.”

　　Open the official website of Qizheng Tibetan Medicine. Under a breathtakingly beautiful image, a white curve—like a sacred hada—flows gracefully and elegantly. As its path unfolds, it beautifully outlines the concept of “wisdom at ease, mind at ease, wishes fulfilled at ease, and lifespan at ease,” adding an extra layer of profound Tibetan cultural depth that imbues Qizheng Tibetan Medicine with even greater richness and significance. Today, let us approach this brand with reverence, delve into its essence, get to know it intimately, and experience firsthand how Qizheng Tibetan Medicine transforms the mystique of Tibetan medicine into something truly magical. Let’s see how Qizheng Tibetan Medicine seamlessly blends traditional Tibetan medicine with cutting-edge modern technology, establishing itself as a leader in Tibetan medicine and a pioneer in the industry.

　　Technological innovation—a powerful engine driving the development of Qizheng Tibetan Medicine.

　　When it comes to Qizheng Tibetan Medicine, one person simply must be mentioned—Lei Jufang, Chairwoman of Qizheng Tibetan Medicine Co., Ltd. It is she who has continuously integrated and innovated by combining modern technology with the traditional Tibetan medicine industry, writing one legendary chapter after another for Qizheng Tibetan Medicine.

　　In 1978, after graduating from Xi'an Jiaotong University, Lei Jufang was assigned to the Institute of Modern Physics in Lanzhou. Just one year into her job, she began researching—and eventually succeeded in mastering—a highly sophisticated and cutting-edge topic: “Surface Cleanliness Treatment Technology for Vacuum Chambers.” Later, it was precisely this unique scientific research background that enabled Lei Jufang to find a balance and a point of convergence between physics research and Tibetan medicine. With the assistance of her colleagues, Lei Jufang successfully developed the first freeze-drying equipment for traditional ethnic medicines. By freeze-drying the traditionally difficult-to-preserve, paste-like black ointments, she transformed them into a honeycomb-like structure. This not only preserved the medicinal properties and efficacy of the ointments but also allowed them to be stored and transported over long periods.

　　“It was precisely by being among the first to adopt cutting-edge pharmaceutical technologies and processes—such as vacuum freeze-drying, film-coating technology, and microwave sterilization—that Qizheng Tibetan Medicine has completely reimagined traditional Tibetan medicines,” said Liu Kai, President of Qizheng Tibetan Medicine. “As a result, we’ve created products that enjoy the trust of both doctors and consumers—for instance, ‘Qizheng Xiaotong Paste,’ which has ranked first in sales of topical pain-relief products for many consecutive years.” In the early 1990s, Qizheng Xiaotong Paste burst onto the market and quickly gained widespread acclaim, earning the Second Prize for National Scientific and Technological Progress—a breakthrough that marked the first-ever such award in Tibet’s history of science and technology. Experts have hailed it as “a major revolution in China’s ethnic medicine topical patches.” Today, Qizheng Xiaotong Paste has become the preferred choice for topical pain relief in hospitals and has emerged as Qizheng Tibetan Medicine’s signature product. It has been designated as a “National Protected Chinese Medicinal Product” and a “Nationally Confidential Product.”

　　Since its establishment, Qizheng Tibetan Medicine has been dedicated to the R&D, production, and sales of Tibetan medicine. It continuously integrates advanced technologies into the industrial development of Tibetan medicine. With technology, Qizheng Tibetan Medicine has opened up a new frontier for the modern development of Tibetan medicine, leveraging science and technology to highlight the essence of Tibetan medicine and spearheading a revolution in its dosage forms.

　　“The company continuously introduces originality into modern pharmaceutical technologies and processes, successfully applying these innovations to the production of Tibetan medicines. This has spearheaded a physical revolution in Tibetan medicinal products, imbuing them with contemporary relevance while preserving their traditional efficacy and ensuring that these time-honored Tibetan remedies meet today’s pharmaceutical standards. The company has undertaken a key project under the ‘11th Five-Year National Science and Technology Support Program’ and has successfully developed cutting-edge technologies such as fully automated pill-making technology and low-temperature pulverization technology. These breakthroughs have addressed common technical challenges in Tibetan medicine production, driving an upgrade of the entire Tibetan pharmaceutical industry. It’s fair to say that Qizheng Tibetan Medicine’s pivotal inventions have fundamentally transformed the history of Tibetan medicinal preparations,” Liu Kailie further added.

　　Building on the foundation of using technology to preserve the essence of Tibetan medicine, Qizheng Tibetan Medicine has forged a bridge between tradition and modernity through innovation, thereby establishing Qizheng as a modern inheritor of Tibetan medicine.

　　Modern Marketing: The “Golden Key” to Unlocking the Market

　　As the company’s flagship product, Qizheng Pain-Relieving Plaster has successfully entered the market. In addition to technological innovation, another key factor that has played a significant role is the introduction of a modern marketing system that integrates professional academic promotion with culturally distinctive and differentiated marketing initiatives. In 1996, Qizheng Tibetan Medicine began building its own sales team and organized a nationwide tour by a Tibetan cultural song-and-dance troupe, thus embarking on an experiment in cultural marketing. In 2004, the company further specialized and divided its sales team into distinct functional units. Then, in 2009, the company took another step forward by emphasizing both brand marketing and academic marketing.

　　“Tibetan medicine products are carriers of Tibetan culture. To ensure that both doctors and patients accept these products, we must first help them understand and become familiar with Tibetan culture. As a leading enterprise in the Tibetan medicine industry, only by continuously promoting Tibetan culture can our company unlock limitless potential for industrial and market development,” Liu Kailie explained.

　　The company fully leverages its corporate culture of “doing good” along with the unique charm and strengths of Tibetan culture to promote cultural marketing. It timely updates the training content for pharmaceutical representatives on Tibetan culture and corporate values, ensuring that doctors not only gain a thorough understanding of drug efficacy through academic and clinical promotion but also learn about Tibetan culture firsthand via engaging dissemination of Tibetan medical traditions. As a result, both doctors and consumers come to appreciate and embrace Tibetan medicines—natural remedies renowned for their potent therapeutic effects. Moreover, the company periodically organizes visits for grassroots doctors, consumers, and other stakeholders, providing them with systematic and professional explanations of the drugs as well as comprehensive introductions to Tibetan medical culture, enabling them to develop a deep and nuanced understanding of Tibetan culture and Tibetan medicine.

　　Targeting the mass consumer market, Qizheng Tibetan Medicine established official Weibo and WeChat accounts in 2013. Relying on online health platforms, the company has stepped up its educational and promotional efforts aimed at consumers. At the same time, it continues to provide self-medication education for pain sufferers and has repeatedly been recognized by the China Association of Over-the-Counter Drugs as an “Advanced Unit and Individual in Self-Medication Education.” In the inaugural China Over-the-Counter Drug Advertising Awards, the advertisement for Xiaotong Paste won the Bronze Award in the Film and Television category.

　　“In the future, the company will adjust its marketing strategy in line with market trends. Under the national healthcare reform framework of ‘ensuring basic services, strengthening grassroots healthcare, and establishing effective mechanisms,’ we will continue to launch new products tailored to the unique characteristics of the primary healthcare market—such as drugs for neurological rehabilitation and pain management—to meet the needs of this segment,” Liu Kailie further explained.

　　Inheritance and Protection: The Driving Force Behind Industrial Innovation

　　For many years, Qizheng Tibetan Medicine has been passionately committed to public welfare undertakings, with cumulative investments totaling nearly 80 million yuan. From building roads and providing assistance to orphans and the disabled—acts of kindness aimed at benefiting society—to participating in the "Guangcai" initiative and promoting corporate social responsibility, Qizheng Tibetan Medicine has established a sustained mechanism for fulfilling its social obligations. Through their firsthand involvement in poverty alleviation and development efforts as well as donation activities, the people of Qizheng Tibetan Medicine have deeply felt that “the most pressing and urgently needed improvements for the farmers and herders in the western Tibetan regions are in the areas of healthcare and education; and what they are most eager to embrace and delighted by are projects dedicated to preserving the outstanding cultural heritage of ethnic minorities.”

　　In 2007, Qizheng Tibetan Medicine exclusively funded and established the “Tibetan Culture Preservation and Inheritance Special Fund” under the China Brightness Project Foundation, committing itself to becoming a model enterprise that makes significant social contributions in inheriting and protecting Tibetan culture, promoting Tibetan medical education, and providing low-cost Tibetan medical care in pastoral areas. In 2013, the total amount donated by the “Tibetan Culture Inheritance and Preservation” Special Fund exceeded 14.27 million yuan, and 20 projects were implemented.

　　In 2008, Qizheng Tibetan Medicine launched the “Hundred Tibetan Medical Clinics in Tibetan Areas Project,” aiming to establish 100 Tibetan medical clinics in Tibetan areas across five provinces—including Tibet and Qinghai—primarily for veteran Tibetan doctors or those who have been practicing medicine locally for several years. These clinics are designed to provide local residents with convenient, affordable, and high-quality medical services. Since its launch, the project has earned the deep trust and enthusiastic support of local communities. While alleviating people’s illnesses and pain, it has also effectively preserved and promoted the profound cultural heritage and wisdom of Tibetan medicine.

　　For many years, the company has strongly supported the compilation and dissemination of the academic ideas of Tibetan medicine masters and top experts, as well as the transmission of the wisdom and experience of Tibetan medical specialists. It has continuously created favorable conditions to promote the passing down of knowledge from master to apprentice among Tibetan physicians, ensuring that traditional preparation techniques and distinctive therapeutic methods will have successors.

　　Give back to society and actively engage in social公益 activities.

　　Since its inception, Qizheng Tibetan Medicine has deeply embraced the “balancing righteousness and profit” ethos of the Guangcai Initiative, enthusiastically engaging in public welfare activities and regarding social responsibility as an essential component of the company’s sustainable development. It focuses on project-based poverty alleviation in the western Tibetan regions, complemented by charitable donations.

　　To date, Qizheng Tibetan Medicine’s two pharmaceutical factories in Tibet that have obtained certification under the “Good Manufacturing Practice” (GMP) standards and one company that has obtained certification under the “Good Supply Practice” (GSP) standards have become significant sources of local tax revenue and major economic drivers.

　　While promoting the economic and social development of Tibet, Qizheng Tibetan Medicine also actively provides assistance to those in need and embarks on a journey of compassion and kindness.

　　In 2008, during the Wenchuan earthquake, Qizheng Tibetan Medicine made six additional emergency donations of cash, medicines, and supplies to the disaster-stricken areas, totaling the equivalent of 7.21 million yuan. In 2010, following the Yushu earthquake in Qinghai, Qizheng Tibetan Medicine’s rescue team—composed mainly of post-80s generation members—carried out relief efforts for 44 consecutive days, providing Tibetan medical treatments and dispensing Tibetan medicines to more than 5,000 people. In 2013, Qizheng Tibetan Medicine was selected as a “2013 Global Compact China Best Practice Case” for its practical explorations in promoting the development of the ethnic medicine industry and establishing long-term mechanisms to support Tibetan regions.

　　Forge ahead bravely and keep up the good work!

　　Speaking about the future development of Qizheng Tibetan Medicine, Liu Kaili stated that over the next three years, Qizheng Tibetan Medicine will expand the market coverage of its flagship product—Xiaotong Paste—for musculoskeletal pain across the country, while also broadening its sales network and intensifying both academic and brand marketing efforts. Ultimately, Qizheng Tibetan Medicine aims to become a specialist in pain management within its core business areas. In addition, Qizheng Tibetan Medicine has begun exploring new therapeutic areas and is currently working on launching innovative products in fields such as neurological rehabilitation and gynecology—such as Bai Mai Ointment and Honghua Ruyi Pills. The company hopes to achieve the same level of success with these new products as it has with Xiaotong Paste, thereby creating “another signature product” for Qizheng Tibetan Medicine.

　　Despite its remarkable achievements, Qizheng Tibetan Medicine remains committed to its grand vision: to become a leader in the field of distinctive traditional medicine and to breathe modern vitality into Tibetan medicine, which has thrived for thousands of years.

　　News Source: Chinese Community Physician