Qizheng Helps Traditional Medicine Enter the International Market and Promotes Tibetan Medicine’s External Therapies

　　To help overseas consumers better understand traditional Chinese medicine, Qizheng Tibetan Medicine recently introduced China’s first batch of Intangible Cultural Heritage—“Tibetan Medical External Therapies”—to more than 100 local healthcare professionals at the Harvard Forum on Traditional Chinese Medicine, hosted by the Massachusetts Association of Chinese Medicine in the U.S.

　　According to Chen Weiwu, General Manager of the Qizheng Tibetan Medicine R&D Center and Director of the Institute for External Treatment of Traditional Tibetan Medicine, Tibetan medicine boasts a long history spanning 2,300 years and is underpinned by numerous classic medical texts and theoretical works. External treatment is one of the four fundamental therapeutic approaches in Tibetan medicine. When drug therapy proves ineffective or when certain specific diseases require external treatments—or when both internal and external therapies need to be combined—external treatment methods are employed. The theoretical foundation of Tibetan external treatments throughout history has primarily drawn from the "Four Medical Tantras," specifically its section on external therapies. These external treatments fall into five categories: bloodletting, moxibustion, hot and cold compresses, medicinal baths, and topical applications, all of which rely on Tibetan medicine’s unique herbal remedies and medical devices. As an example, Chen Weiwu highlighted Qizheng Tibetan Medicine’s Pain-Relieving Plaster, describing the academic research conducted by the scientific community on its mechanism of action. Thanks to its distinctive pain-relieving and anti-inflammatory mechanisms and its patented moist-application formulation, this plaster achieves remarkable pain-relief efficacy.

　　It is understood that in 2013, Qizheng Tibetan Medicine collaborated with Professor David Christiani of Harvard University— an internationally renowned expert in occupational disease research—to establish the Harvard Tibetan Medicine Research Laboratory. The lab focuses on the role and expansion of Tibetan medicine in addressing major diseases from a global perspective, and explores the clinical value of classic Tibetan medicines within the framework of modern integrative medicine.

　　Liu Kaili, Vice President of the China Association for Ethnic Medicine and President of Qizheng Tibetan Medicine, stated that currently, the internationalization of Traditional Chinese Medicine (TCM) is primarily driven by traditional TCM practices such as acupuncture; the degree of internationalization of ethnic medicines, however, remains far from sufficient. As Qizheng Tibetan Medicine seeks to expand into the U.S. market, its first step is to promote the traditional culture of Tibetan medicine, break down cultural barriers, and enhance consumer awareness of Tibetan medicine.

　　Due to the stringent and time-consuming approval process for oral medications in the United States, and given that mainstream medicine places great emphasis on oral drugs and surgical procedures, acupuncture-based topical therapies—often unique in their nature—have frequently emerged as a breakthrough for the development of traditional Chinese medicine in the U.S. Drawing on the historical development of traditional Chinese medicine, Tibetan medicine’s external treatment methods clearly represent a suitable area for promotion in the United States.

　　Liu Kailie said that in recent years, China’s efforts to promote the internationalization of traditional Chinese medicine and its increased emphasis on ethnic medicines have provided strong momentum for ethnic medicines to go global. Qizheng Tibetan Medicine hopes to share the wisdom and achievements of ethnic medicine with American consumers. Speaking about the primary entry points for promoting Tibetan medicine in the U.S., Liu Kailie emphasized that efficacy is the real strength. It’s crucial to identify the specific disease categories and distinctive therapies where Tibetan medicine excels, enabling patients to clearly see the advantages of Tibetan medical treatments, thereby boosting acceptance and earning positive word-of-mouth.

　　Reporting media: Securities Daily

　　Report link: http://www.ccstock.cn/gscy/gongsi/2017-08-14/A1502706314205.html